Power Smart Gasket

Pushed the envelope on direct mail with this one. The brief was to communicate energy saving tips through a direct mail piece. We believed the medium was the message and came up with the idea to print the message on an energy saving tool. Read the message, peel off the sticker and install foam gasket behind light switches and AC outlets to keep cold air out and warm air in. Our production team deserves credit for getting this concept approved by Canada Post. Still in production.

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