A fun way to decorate an energy efficient display suite for BC Hydro’s Power Smart New Home Program. Instead of the usual brochures and throw away printed materials to talk about BC Hydro’s Power Smart initiatives and incentives, we decided to create real world props with built in messaging connecting the home’s features to people’s lives. When prospective home buyers open the fridge (they all open the fridge) they are surprised and delighted with a little message about said fridge. We had a lot of fun with the copy and and give big shouts to our production team and a gutsy client for bringing the creative to life. Work created for DDB Canada.