AJ2012

Category : Commercial, Digital

Concepted the HTML 5 scrolling site idea to communicate a complicated product in a simple intuitive way. The vehicle artwork was brought to life by the teams at Academy each one representing a different style of play characterized by different shoe configurations. We soon realized we needed to animate the shoe in 3D space for this concept despite our desire to keep things photographic. We experimented with some stop motion sequences that were cool but not quite ‘Jordan’. Once we had that nailed we created a stealth iPhone version that allowed users to scroll through the site then purchase from their phones ultimately going on to win at Cannes. It’s amazing how much you can learn on a single project that starts out as a simple idea. View site here.

Air Jordan 2012 Case Study from Ryan Leeson on Vimeo.

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