How do you sell Canada to Canadians? That was the question, it wasn’t easy but we did it and it won a boat load of awards. Of course it looks easy once it’s done. Within the first 6 weeks of the campaign, there were 450,000 unique visitors to LocalsKnow.ca, 2.2 million page views and 4000 spots uploaded. Over 1500 travel packages have been uploaded to the site.
This campaign was recognized in Communication Arts, as well as in Forbes.com’s ‘Top 10 Travel Campaigns of All Time’.