Someone once said simplicity is the ultimate sophistication. This site was conceived to be as simple as possible and lets the agency’s design work do the heavy lifting. Employing web friendly fonts, flexible grid and simple blog style scrolling this site will not date. Photography and typography presented in a clear fashion.
Designed the brand idendity and materials for BC Hydro’s Power Smart LINK conference with some talented creative directors over at Karacters DDB.
Here’s a tee I designed for the annual Blast Radius Day of Giving. The theme was to address children of families living in poverty. As a recent new parent I’ve learned that every child needs to be nourished, engaged and washed everyday—all of these done with love. The Day of Giving involved the staff at Blast Radius and Academy building new playgrounds and planting trees for some housing developments that needed some help.
Really proud of this one as it really was about turning a small project into something bigger. The first idea was pure graphic fun echoing the psychedelic t-shirt art of the 60s and it’s back to the land values. The client appreciated the look but ultimately turned it down. (Don’t worry, in the spirit of recycling I used it later for a pro bono piece.) I was inspired by an old Jaoa Gilberto song called So Nice (Summer Samba). The song kept playing in my head while working when it hit me. Drinking organic soy milk and living a conscious life are about imagining a better world for you and the world around you. The song kept playing in my mind and the muse in my head started dreaming about other things in her life that would be So Nice. Shared ideals offered a rich territory to play in once this idea was cracked. Imagine a farmer’s market every day of the week. That would be So Nice.