Worked with lululemon on various campaigns including Holiday 2012 and #thesweatlife. The idea was to seamlessly integrate Instagram content into their website. Kudos to lululemon for seeing the value in surfacing the brand loyalty that already exists.
Co-directed Coast Modern Film with Mike Bernard. Premiered at DOXA 2012 in Vancouver which lead to a two week sell out run at the Vancity Theatre. We broke records in Toronto and have since played in Montreal, Venice Italy, Holland, New York and California. The film is currently hitting festivals and getting theatrical runs in cities around the world. Shocked, stunned and thoroughly thrilled with the whole thing. Follow the film on Twitter for the latest or check our site.
Concepted the HTML 5 scrolling site idea to communicate a complicated product in a simple intuitive way. The vehicle artwork was brought to life by the teams at Academy each one representing a different style of play characterized by different shoe configurations. We soon realized we needed to animate the shoe in 3D space for this concept despite our desire to keep things photographic. We experimented with some stop motion sequences that were cool but not quite ‘Jordan’. Once we had that nailed we created a stealth iPhone version that allowed users to scroll through the site then purchase from their phones ultimately going on to win at Cannes. It’s amazing how much you can learn on a single project that starts out as a simple idea. View site here.
How do you sell Canada to Canadians? That was the question, it wasn’t easy but we did it and it won a boat load of awards. Of course it looks easy once it’s done. Within the first 6 weeks of the campaign, there were 450,000 unique visitors to LocalsKnow.ca, 2.2 million page views and 4000 spots uploaded. Over 1500 travel packages have been uploaded to the site.
This campaign was recognized in Communication Arts, as well as in Forbes.com’s ‘Top 10 Travel Campaigns of All Time’.
Worked on the Starbucks Store team to design and deliver a robust online shopping experience while delivering coffee stories through a dynamic carousel system. There’s nothing quite like working with a great copy writer, people under estimate the power of the written word.
One of Starbucks’ biggest campaign pushes, I worked as an art director establishing an evergreen approach to the holidays for Starbucks worldwide. The Twelve Days of Giving continues to evolve each year building on this work. Starbucks signature red cups have become synonymous with the Holidays. The campaign takes a tremendous effort and stating in April often makes it tough to get into the spirit.
Worked on the team to bring this epic social campaign to life for Jordan Brand. This campaign got Jordan onto Instagram in a big way. Jordan had drifted away from performance and was viewed as a lifestyle product. This simple campaign idea reconnected the brand with pure basketball performance from around the world warts and all. There was a large team on this project and many hands touched all aspects. A rare opportunity to create something very real for a large brand.
Someone once said simplicity is the ultimate sophistication. This site was conceived to be as simple as possible and lets the agency’s design work do the heavy lifting. Employing web friendly fonts, flexible grid and simple blog style scrolling this site will not date. Photography and typography presented in a clear fashion.