CTC Locals Know

CTC Locals Know

How do you sell Canada to Canadians? That was the question, it wasn’t easy but we did it and it won a boat load of awards. Of course it looks easy once it’s done. Within the first 6 weeks of the campaign, there were 450,000 unique visitors to LocalsKnow.ca, 2.2 million page views and 4000 spots uploaded. Over 1500 travel packages have been uploaded to the site.
This campaign was recognized in Communication Arts, as well as in Forbes.com’s ‘Top 10 Travel Campaigns of All Time’.

Locals Know Case Study from Gavin Froome on Vimeo.


Power Smart Home

Power Smart Home

A fun way to decorate an energy efficient display suite for BC Hydro’s Power Smart New Home Program. Instead of the usual brochures and throw away printed materials to talk about BC Hydro’s Power Smart initiatives and incentives, we decided to create real world props with built in messaging connecting the home’s features to people’s lives. When prospective home buyers open the fridge (they all open the fridge) they are surprised and delighted with a little message about said fridge. We had a lot of fun with the copy and and give big shouts to our production team and a gutsy client for bringing the creative to life. Work created for DDB Canada.


Power Smart Gasket

Power Smart Gasket

Pushed the envelope on direct mail with this one. The brief was to communicate energy saving tips through a direct mail piece. We believed the medium was the message and came up with the idea to print the message on an energy saving tool. Read the message, peel off the sticker and install foam gasket behind light switches and AC outlets to keep cold air out and warm air in. Our production team deserves credit for getting this concept approved by Canada Post. Still in production.


LINK™

LINK™

Designed the brand idendity and materials for BC Hydro’s Power Smart LINK conference with some talented creative directors over at Karacters DDB.