Jordan Rise Above

Category : Commercial, Digital, Films

Worked on the team to bring this epic social campaign to life for Jordan Brand. This campaign got Jordan onto Instagram in a big way. Jordan had drifted away from performance and was viewed as a lifestyle product. This simple campaign idea reconnected the brand with pure basketball performance from around the world warts and all. There was a large team on this project and many hands touched all aspects. A rare opportunity to create something very real for a large brand.

jordan #riseabove case study 1280×720 from Gavin Froome on Vimeo.

Leave a Reply