Had fun creating this responsive scroller for Eagle Pass. They wanted to stand out in a competitive market while looking good on all devices. Working with copy writer Marcus McLaughlin on some clever headlines brought this graphic concept to life. So nice when the client has incredible photography to work with. Check the live site here.
Worked with lululemon on various campaigns including Holiday 2012 and #thesweatlife. The idea was to seamlessly integrate Instagram content into their website. Kudos to lululemon for seeing the value in surfacing the brand loyalty that already exists.
Co-directed Coast Modern Film with Mike Bernard. Premiered at DOXA 2012 in Vancouver which lead to a two week sell out run at the Vancity Theatre. We broke records in Toronto and have since played in Montreal, Venice Italy, Holland, New York and California. The film is currently hitting festivals and getting theatrical runs in cities around the world. Shocked, stunned and thoroughly thrilled with the whole thing. Follow the film on Twitter for the latest or check our site.
Concepted the HTML 5 scrolling site idea to communicate a complicated product in a simple intuitive way. The vehicle artwork was brought to life by the teams at Academy each one representing a different style of play characterized by different shoe configurations. We soon realized we needed to animate the shoe in 3D space for this concept despite our desire to keep things photographic. We experimented with some stop motion sequences that were cool but not quite ‘Jordan’. Once we had that nailed we created a stealth iPhone version that allowed users to scroll through the site then purchase from their phones ultimately going on to win at Cannes. It’s amazing how much you can learn on a single project that starts out as a simple idea. View site here.
Worked on developing a years’ worth of creative in one foul swoop for Nike Golf. I worked as Senior Art Director in the creative establishing a strong relationship with a talented enthusiastic client. We pushed out a multitude of campaigns and experiences that have set up Nike Golf for a big year in the digital space. Nike has consolidated all of it’s brands onto one digital platform that looks incredible.
How do you sell Canada to Canadians? That was the question, it wasn’t easy but we did it and it won a boat load of awards. Of course it looks easy once it’s done. Within the first 6 weeks of the campaign, there were 450,000 unique visitors to LocalsKnow.ca, 2.2 million page views and 4000 spots uploaded. Over 1500 travel packages have been uploaded to the site.
This campaign was recognized in Communication Arts, as well as in Forbes.com’s ‘Top 10 Travel Campaigns of All Time’.
Worked on the Starbucks Store team to design and deliver a robust online shopping experience while delivering coffee stories through a dynamic carousel system. There’s nothing quite like working with a great copy writer, people under estimate the power of the written word.
One of Starbucks’ biggest campaign pushes, I worked as an art director establishing an evergreen approach to the holidays for Starbucks worldwide. The Twelve Days of Giving continues to evolve each year building on this work. Starbucks signature red cups have become synonymous with the Holidays. The campaign takes a tremendous effort and stating in April often makes it tough to get into the spirit.
Worked on the team to bring this epic social campaign to life for Jordan Brand. This campaign got Jordan onto Instagram in a big way. Jordan had drifted away from performance and was viewed as a lifestyle product. This simple campaign idea reconnected the brand with pure basketball performance from around the world warts and all. There was a large team on this project and many hands touched all aspects. A rare opportunity to create something very real for a large brand.
A fun way to decorate an energy efficient display suite for BC Hydro’s Power Smart New Home Program. Instead of the usual brochures and throw away printed materials to talk about BC Hydro’s Power Smart initiatives and incentives, we decided to create real world props with built in messaging connecting the home’s features to people’s lives. When prospective home buyers open the fridge (they all open the fridge) they are surprised and delighted with a little message about said fridge. We had a lot of fun with the copy and and give big shouts to our production team and a gutsy client for bringing the creative to life. Work created for DDB Canada.
Pushed the envelope on direct mail with this one. The brief was to communicate energy saving tips through a direct mail piece. We believed the medium was the message and came up with the idea to print the message on an energy saving tool. Read the message, peel off the sticker and install foam gasket behind light switches and AC outlets to keep cold air out and warm air in. Our production team deserves credit for getting this concept approved by Canada Post. Still in production.