We enlisted JDK for the ever important branding duties then created a robust digital platform based on WordPress and social media. Our strategy was simple, let’s get designers interested in our film. We had no money but knew there would be thousands of design fans who shard our passion for modern architecture. We enlist BUILD to design some remarkable posters which in turn blew up the design blogs pointing everyone to our site. We created enough of a buzz to attract funding which made the project happen.